Target has begun rationing items high in demand by customers during the coronavirus outbreak. Products like disinfecting wipes, paper goods and bottled water have been flying off shelves nationwide since Americans began coming down with the covid-19 virus. The announcement was buried within a longer statement regarding new cleaning procedures for stores, and other strategies the big box retailer is implementing to reduce the spread of the virus.
Other retailers have also begun rationing supplies they say consumers are hoarding, including Wegmans and Kroger. But Target's biggest rival, Walmart, has yet to announce it will ration goods.
Target CEO Brian Cornell wrote that stores are adding paid hours to allow employees to clean surfaces and equipment like check-outs more frequently. Touchscreens and check-out surfaces will be cleaned every 30 minutes, Cornell promised. They have temporarily suspended food sampling in stores, and are staffing up to meet greater demand for curbside pick-up. Target is also reducing all non-essential corporate and employee travel.
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