All three Bowlero locations in Montgomery County will rebrand as Lucky Strike. Bowlero Bethesda at 5353 Westbard Avenue, Bowlero Gaithersburg at 1101 Clopper Road, and Bowlero Rockville at 15720 Shady Grove Road will become Lucky Strike bowling alleys over the next two years. Bowlero, which acquired Lucky Strike last year, has decided to make the name change to reflect its intention to broaden its entertainment empire beyond bowling.
Lucky Strike has an existing Montgomery County location at Westfield Montgomery Mall in Bethesda. The future of the Westbard location is unclear, however, as its lease ends in 2027, requiring a decision by property owner Regency Centers.
Bowlero told The Wall Street Journal this week that profits from its Raging Waves water park in Illinois have exceeded expectations, fueling confidence that the company can expand its horizons, while staying centered on its core business of food and beverage sales. CEO Tom Shannon told the Journal that he envisions the company one day selling passes that are accepted at all of its entertainment businesses.
No comments:
Post a Comment