Tuesday, September 10, 2024

Bowl America becomes Bowlero in Gaithersburg


The last Bowl America bowling alley at 1101 Clopper Road in Gaithersburg has become a Bowlero. It's the end of an era, as the bowling centers "where thousands cheer" fade into history with a final crash of the pins. A permanent Bowlero logo has been attached to the exterior of the building, but the sign out front has simply been covered with a Bowlero drape for now. "New name, same epic fun," the company said in announcing the change. The bowling alley was renovated before reopening as Bowlero.


Bowlero has largely cornered the market on bowling in the region. The global company started as Bowlmor in New York in 1997. An original Bowl America on Westbard Avenue in Bethesda was acquired by Bowlmor, and then became a Bowlero when the brand changed its name in 2014. The AMF Bowling on Shady Grove Road is a Bowlero today, as a result of Bowlmor's 2013 acquisition of AMF. If you're still looking for the Bowl America experience in 2024, locations remain in Northern Virginia in Alexandria, Bull Run, Burke, Fairfax, Falls Church, and Woodbridge.


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