Amazon Fresh Shady Grove Road store opening in reversal of plans by retail giant (Photos)

Amazon will open its Amazon Fresh grocery store at 15790 Shady Grove Road at the 270 Center on the border of Rockville and Gaithersburg after all, according to signage posted at the property. This saga began when I broke the story about Amazon leasing the space way back on September 1, 2020. The retail giant completed the interior fit-out of the store by the late summer of 2022, and spent months installing its Just Walk Out system electronics. It then postponed the grand opening to 2023, only to abruptly remove all signage from the building in April of 2023. Many other Amazon Fresh stores - some of them fully-constructed like the Shady Grove location - were also "paused" or canceled around the same time.

But after 14 months of abandonment of the project, Amazon suddenly posted help wanted ads for the Shady Grove Road store at the start of this month. Was this a glitch in Amazon's job site? On June 5, I emailed all three leasing representatives for 270 Center to ask if Amazon had reversed its decision. All three declined to reply to my inquiries. 

The secret can no longer be contained, however. On Sunday, a large banner was posted on the blank storefront with the familiar Amazon logo. Inside the store, more Amazon signage is visible. Parking space reservation signs for curbside pickup and Amazon Flex drivers are massed in the store's vestibule. And self-checkout machines are not only in place, but are activated with lit screens. 

Amazon's decision to go forward with the store is a triple win for the community. It will greatly increase foot traffic to 270 Center and its other tenants, a benefit the property owner has had to wait for nearly four years to realize. Second, Amazon Fresh delivery will now be extended to parts of the area where it has been unavailable. Finally, along with the new Aldi at the Walnut Hill Shopping Center, south Gaithersburg, Derwood, and upper Rockville residents will now have two grocery stores whose business models are centered around competitive pricing. Aldi is expected to open in July; Amazon has not announced the opening date for the Amazon Fresh as of this writing.