Officially designated as MOM's Gaithersburg store, the market is located in JBG Smith's Upper Rock development, which is within the city limits of Rockville. A historic office building was torn down to clear the way for this new retail center, which is convenient from both the adjacent Gables Upper Rock apartments and I-270 (just take the Shady Grove Road exit and head east, and it's the first thing you see on the right past the interchange [you'll see the CVS Pharmacy, which is in the same shopping center]).
Opening weekend will include tastings of local foods, kids' activities and giveaways. You'll also have the opportunity to meet representatives from environmental organizations like Waterkeepers Chesapeake and Trash Free Maryland, and staff from Montgomery Parks' Brookside Gardens.
The new MOM's will feature only the highest-quality organic produce, an all-organic vegetarian eatery called Naked Lunch, sustainable insect proteins, a Backyard Beekeeping section with everything you need for this important environmental activity, free car-charging stations, only sustainable seafood (including canned tuna), a wide selection of GOTS-certified organic and sustainable clothing, a liquid bulk section featuring goods like vinegar and honey, a recycling center that can handle household items like cell phones and household batteries, and a large Health and Wellness department, where you can find everything from bulk organic herbs to bulk soap, bath salts and body scrubs.
MOM's does not carry any products that use cartoon characters to target children, and this location will be no exception. 5% of the grand opening sales will be donated to Waterkeepers Chesapeake. MOM's is one of the more on-target tenant choices in Upper Rock, considering that the city envisioned the development as a community for the "creative class" of young professionals. It sounds like they have a wider variety of merchandise than Whole Foods, as well.
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